Privacy, Terms, Disclaimer & Accessibility

Privacy Policy

Last updated: June 2026

Privacy Policy for NeuroSignal Insights LLC, doing business as OptimizeCognition™ (hereinafter “the Practice”).

About This Practice

The Practice is a physician-led telehealth practice operated by Atif Hashmi, MD, offering limited-scope physician consultations focused on cognitive health optimization and neuroimaging review. The Practice operates exclusively via telehealth for patients physically located in Ohio at the time of service. The Practice does not provide primary care, emergency care, or ongoing disease management.

Information We Collect

Information You Provide Directly

When you interact with our website, book an appointment, or enroll in our services, we may collect:

• Name, email address, phone number, and mailing address
• Date of birth and state of residence (for eligibility verification)
• Medical history, symptoms, and clinical information submitted through intake forms
• Radiology reports and neuroimaging files submitted for review
• Primary care physician or treating physician contact information
• Emergency contact information and nearest emergency facility
• Payment and billing information
• Communications sent through our secure patient portal (Practice Better)

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address, browser type, and device information
• Pages viewed, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (described below)

How We Use Your Information

Clinical Purposes

Information you submit through intake forms, imaging uploads, and portal communications is used to provide the services you have requested, including the Cognitive Resilience Program and NeuroSignal Review. This information becomes part of your medical record as described in your consent documents.

Administrative and Operational Purposes

• Scheduling appointments and processing payments through Practice Better
• Verifying eligibility (Ohio residency, age 18+)
• Communicating with you about your services, appointments, and account
• Coordinating with your primary care physician or treating physician at your request
• Complying with legal, regulatory, and professional obligations

Marketing and Analytics

We may use non-clinical information to:

• Improve our website and user experience
• Analyze website traffic using Google Analytics
• Deliver targeted advertisements through Google and Meta (Facebook) advertising platforms
• Understand the demographics and interests of our website visitors

Protected Health Information (PHI)

The Practice is a HIPAA-covered entity. Clinical information submitted through our patient portal, intake forms, and imaging upload systems is protected health information (PHI) governed by our Notice of Privacy Practices, which is provided separately to all patients at enrollment. This Privacy Policy governs the use of non-clinical information collected through the public-facing website. For questions about your PHI, please contact the Practice directly.

Google and Meta Advertising Tools

The Practice may use Google and Meta advertising technologies to reach potential patients. These tools may collect data about your website activity that does not personally or directly identify you, including content viewed, pages visited, and general location information associated with your IP address. This information may be used for retargeting, showing you relevant advertisements on other websites you visit.

We may use Google Analytics audience data such as age, gender, and interests to better understand the behavior of our website visitors. These tools use automated technologies including cookies and web beacons.

You may opt out of personalized advertising:

• Google Ads Preferences Manager: www.google.com/ads/preferences
• Network Advertising Initiative: www.networkadvertising.org/choices
• Self-Regulatory Principles opt-out: www.aboutads.info/choices

Cookies

Essential Cookies

If you visit our login page, we set a temporary cookie to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

Functional Cookies

If you leave a comment on our site, you may opt in to saving your name, email address, and website in cookies for your convenience. These cookies last for one year. Login cookies last for two days; screen options cookies last for one year. If you select “Remember Me,” your login persists for two weeks.

Third-Party and Embedded Content

Pages on this site may include embedded content (videos, images, articles) from other websites. Embedded content behaves as if you visited the other website directly and may collect data, use cookies, and embed additional third-party tracking.

Data Retention

Website Data

Comments and their metadata are retained indefinitely for spam management. User profile information (if any registration feature exists) is stored until the user requests deletion.

Medical Records

Medical records created through the Cognitive Resilience Program and NeuroSignal Review are retained for a minimum of seven (7) years in compliance with Ohio law, regardless of any website data deletion requests. Medical record retention is governed by your consent documents and our Notice of Privacy Practices.

Your Rights Over Your Data

Website Data

If you have an account on this site or have left comments, you can request an exported file of the personal data we hold about you, or request that we erase personal data we hold about you. This does not include data we are obligated to keep for administrative, legal, or security purposes.

Medical Records

Patients may request copies of their medical records or request amendments through Practice Better or by contacting the Practice directly. Medical record access and amendment rights are governed by HIPAA, Ohio law, and the terms of your consent documents.

Removal from Marketing Communications

You may request removal from our marketing database at any time by written notice. We will honor your request. This does not affect clinical communications related to active services.

Data Security

Your contact information is stored in a secure database protected by firewalls and anti-intrusion software. Clinical information is transmitted and stored through HIPAA-compliant platforms (Practice Better for portal communications; HIPAA-compliant file-sharing services for imaging uploads). We implement administrative, physical, and technical safeguards appropriate to protect personal and health information. While we implement reasonable safeguards, no system can guarantee absolute security.

Where We Send Your Data

Visitor comments may be checked through an automated spam detection service. Clinical data is not shared with third parties except as required to provide services, coordinate care at your request, or comply with legal obligations. Imaging files submitted for NeuroSignal Review are processed on secure, HIPAA-compliant systems.

Children’s Privacy

Our website and services are not intended for or directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 in compliance with the Children’s Online Privacy Protection Act (COPPA). Our services are available to adults aged 18 and older only.

Image Optimization (Smush Plugin)

Our website uses the Smush plugin to optimize images for web display. Smush sends images to WPMU DEV servers for optimization, including EXIF data transfer. EXIF data is either stripped or returned as-is and is not stored on WPMU DEV servers. Smush uses the Stackpath Content Delivery Network (CDN), which may store web log information (IP addresses, user agent, referrer, location, and ISP information) for up to 7 days. Files served by the CDN may be stored and served from countries other than your own.

Changes to This Privacy Policy

The Practice reserves the right to update this Privacy Policy at any time. Continued use of the website after changes are posted constitutes acceptance of the revised policy. Material changes will be noted by updating the “Last Updated” date above.

Contact Us

If you have questions about this Privacy Policy, please contact us by emailing care@optimizecognition.com.

Terms of Use

Last updated: June 2026

Terms of Use for NeuroSignal Insights LLC, doing business as OptimizeCognition™ (hereinafter “the Practice”).

1. About the Practice

The Practice is a physician-led telehealth practice operated by Atif Hashmi, MD, a board-certified neurologist. The Practice operates under NeuroSignal Insights LLC and offers two services:

• The Cognitive Resilience Program: A 12-month physician-led telehealth program providing limited-scope physician consultations focused on brain-health counseling, risk-factor review, and evidence-based lifestyle recommendations.
• NeuroSignal Review: A limited-scope physician consultation for expert neuroimaging review of brain and spine MRI and CT studies, including a written advisory report and live video consultation.

Both services establish a limited-scope physician-patient relationship for specified services only.

2. Medical Disclaimer

The contents of this website, including text, graphics, images, videos, and other material (“Content”), are for informational purposes only. The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

Always seek the advice of your primary care physician or qualified health provider with any questions regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. If you think you may have a medical emergency, call your doctor or 911 immediately.

The Practice does not prescribe controlled substances, provide disability or FMLA documentation, or manage active neurological conditions. The Practice may decline or terminate services if symptoms or findings suggest a condition requiring in-person evaluation, diagnostic workup, or ongoing medical management.

Advisory reports and recommendations provided through our services are intended for discussion with your treating physician, they are not diagnostic reports and do not replace the judgment of your treating physician. Advisory reports are medical opinions based on information provided and not a substitute for a comprehensive diagnostic evaluation by a treating physician.

3. Eligibility

The Cognitive Resilience Program is available only to adults aged 18 and older who can consent for themselves.

For the NeuroSignal Review, a legally authorized representative may act on behalf of a patient, subject to verification of legal authority.

We do not provide services to minors. Patients must be physically located in Ohio (or a state where Dr. Hashmi is licensed) at the time of every telehealth session.

4. Scope of Services

Both the Cognitive Resilience Program and NeuroSignal Review establish a limited-scope physician-patient relationship for specified services only. This means:

• The physician-patient relationship is limited to the services described in your enrollment or booking documents.
• The Practice does not provide primary care, emergency care, disease management, or medication prescribing.
• Findings suggestive of a clinical condition requiring diagnosis or treatment will be referred to your PCP or an appropriate specialist, not managed within our programs.
• The Practice reserves the right to decline or terminate services if the patient’s needs exceed the scope of the services offered.
• Coordination with your treating physician is encouraged and facilitated at your request.

5. Telehealth Services

All services are delivered via telehealth (live video consultation). The Practice does not operate an in-person office. Audio-only consultations are not available. Key requirements:

• Identity verification occurs at the start of every telehealth session.
• The patient must confirm they are physically located in Ohio (or a licensed state) at the time of each session. If the patient is discovered to be outside an authorized state, the session will be terminated and handled in accordance with the applicable service agreement and financial policy.
• The patient must provide their nearest emergency facility and an emergency contact prior to the consultation.
• Neither party may record the consultation without mutual written consent.

6. Use of Content

The Practice authorizes you to view and use a single copy of the Content on this website solely for your personal, non-commercial use. Content on this website is protected by copyright under United States and international law. Title to the Content remains with the Practice or its licensors. Any unauthorized use of the Content is a breach of these Terms and may violate copyright, trademark, and other laws. All rights not expressly granted herein are reserved.

7. User Submissions

You agree not to upload or transmit any communications or content that infringe or violate the rights of any party. Any material submitted to the Practice by email or through the website is considered non-confidential unless it is clinical information submitted through HIPAA-compliant channels (Practice Better, secure imaging upload portals) in connection with an active service.

Clinical information submitted through our patient portal, intake forms, and imaging upload systems is governed by HIPAA, our Notice of Privacy Practices, and the terms of your consent documents.

8. Patient-Submitted Material

For NeuroSignal Review, the patient is responsible for:

• Ensuring they have lawful access to submitted imaging studies.
• Providing documentation of legal authority if submitting images on behalf of a dependent or represented adult.

For the Cognitive Resilience Program, all information submitted through intake forms, questionnaires, and portal messages becomes part of the patient’s medical record as described in the consent documents.

9. Medical Records

Because this is a physician-led practice, Dr. Hashmi creates and maintains medical records for all clinical services. Medical records include intake forms, session notes, test results and interpretations, advisory reports, completion reports, and clinical portal communications. Records are retained for a minimum of seven (7) years in compliance with Ohio law. Patients may request copies of or amendments to their medical records through Practice Better or by contacting the Practice directly. Telehealth sessions are not recorded and no audio or video recordings are retained.

10. Limitation of Liability

The use of this website and the Content is at your own risk. The website and Content are provided on an “as is” basis. To the fullest extent permitted by law, the Practice disclaims all warranties, whether express or implied, including but not limited to warranties of merchantability, non-infringement of third-party rights, and fitness for a particular purpose.

In no event shall the Practice be liable for any damages (including incidental, consequential, or punitive damages, personal injury, lost profits, or damages resulting from lost data or business interruption) resulting from the use of or inability to use this website or Content, whether based on warranty, contract, tort, or any other legal theory. Any claims arising from your use of this website must be brought within one (1) year of the event giving rise to such action.

This limitation of liability addresses website use only. Liability related to clinical services is governed by your consent documents, Ohio medical malpractice law, and applicable standards of care.

11. Links to Third-Party Websites

This website may contain links to third-party websites. The Practice does not endorse and is not responsible for the content, accuracy, or practices of any third-party website. Your use of third-party websites is at your own risk and subject to those sites’ terms and conditions.

12. Cancellation and Refund

The Cognitive Resilience Program requires a three-month minimum commitment, cancellable anytime thereafter with written notice. NeuroSignal Review offers a full refund if imaging cannot be reviewed for any reason (insufficient quality, wrong study type, or ineligibility). Specific cancellation and refund terms are detailed in each service’s enrollment or booking documents.

13. Indemnification

You agree to defend, indemnify, and hold harmless NeuroSignal Insights LLC, its officers, employees, and agents from any claims, liabilities, and expenses (including reasonable attorneys’ fees) arising from your violation of these Terms of Use or your use of this website. This provision applies to website use only and does not modify or limit any rights or obligations arising under applicable medical malpractice law or in relation to clinical services provided by the Practice.

14. Jurisdiction and Governing Law

These Terms of Use are governed by the laws of the State of Ohio, without regard to conflict of law principles. You agree that exclusive jurisdiction for any dispute relating to your use of this website or the Practice’s services resides in the courts of the State of Ohio. If any provision of these Terms is found invalid, the remaining provisions remain in full force and effect.

15. Changes to These Terms

The Practice reserves the right to update these Terms of Use at any time. Continued use of the website after changes are posted constitutes acceptance of the revised terms.

16. Complete Agreement

These Terms of Use, together with the Privacy Policy, Disclaimer, and any applicable consent documents, constitute the entire agreement between you and the Practice with respect to the use of this website.

Contact

Questions about these Terms of Use should be directed by emailing care@optimizecognition.com.

Disclaimer

Last updated: June 2026

Disclaimer for NeuroSignal Insights LLC, doing business as OptimizeCognition™ (hereinafter “the Practice”).

The information provided by the Practice on this website is subject to the express condition that users agree to be bound by the terms set forth in this Disclaimer. The Practice reserves the right to change this Disclaimer at any time. Do not use this website if you do not agree with the following terms.

1. Informational Purposes Only

The information on this website is provided “as is” for general informational purposes only. It is not intended to provide medical advice and should not be relied upon as a substitute for consultations with qualified healthcare professionals who are familiar with your individual condition. No warranties of any kind are given regarding the accuracy, completeness, currency, reliability, merchantability, or fitness for a particular purpose of the information on this website.

2. Limited-Scope Services

The Practice offers limited-scope physician consultations for cognitive health optimization and neuroimaging review via telehealth. These services establish a limited-scope physician-patient relationship for specified services only. They do not constitute primary care, emergency care, disease management, or ongoing medical treatment. Advisory reports and recommendations are intended for discussion with your treating physician.

3. Hold Harmless

You agree to assume responsibility for your use of the information provided on this website. You agree to hold harmless the Practice and its members, officers, employees, and agents from all claims arising out of or related to your access or use of this website or the information contained herein, including but not limited to claims that you have found content on the website to be obscene, offensive, defamatory, or infringing upon your intellectual property rights. In no event will the Practice be liable for any decision made or action taken by you in reliance on information on this website, or for any consequential, special, or similar damages.

4. Third-Party Content and Client Responsibility

Opinions and recommendations on this website are those of the Practice unless otherwise noted. Any content contributed by third parties or linked third-party resources remains the responsibility of those parties. The Practice does not accept liability for third-party content.

5. Links to Other Websites

This website may provide links to other websites not under the control of the Practice. These links are provided for convenience only and do not constitute an endorsement. The Practice is not responsible for the content of linked websites.

6. Intellectual Property

All design, text, images, and other content on this website are owned or licensed by the Practice. Content may not be copied, reproduced, transmitted, displayed, distributed, or otherwise used without prior written consent, except that you may make temporary copies necessary to browse the website and may produce one printout per page for personal, non-commercial use.

7. Jurisdiction

This website is operated by a practice headquartered in Ohio, in the United States of America. By accessing this website, you agree that the laws of the State of Ohio and the United States, without regard to conflict of law principles, will apply to all matters arising from use of this website. You agree and submit to the exclusive jurisdiction of the courts of the State of Ohio.

8. Trademarks

OptimizeCognition™, the OptimizeCognition logo, NeuroSignal Insights, and NeuroSignal Review are marks of NeuroSignal Insights LLC. All text and images on this website are copyrighted materials. Any attempt to infringe upon these marks or copyrights is subject to legal action.

9. ADA Compliance

The Practice has made every reasonable effort to ensure this website complies with ADA requirements and has taken reasonable steps to provide accommodations for individuals with disabilities. We welcome recommendations to further meet the needs of all visitors. All services, promotions, and information available on this website are available by emailing care@optimizecognition.com. The Practice disclaims responsibility for the accessibility of third-party websites linked from this site.

Web Accessibility Statement

Last updated: June 2026

Web Accessibility Statement for NeuroSignal Insights LLC, doing business as OptimizeCognition™.

NeuroSignal Insights is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards.

Measures to Support Accessibility

The Practice takes the following measures to ensure accessibility:

• Include accessibility as part of our mission.
• Include accessibility throughout our internal policies.
• Assign clear accessibility targets and responsibilities.
• Review the website against recognized accessibility standards.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) define requirements for designers and developers to improve accessibility for people with disabilities. WCAG defines three levels of conformance: Level A, Level AA, and Level AAA.

NeuroSignal Insights is partially conformant with WCAG 2.1 Level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard. We are actively working to achieve full conformance.

Accessibility of Telehealth Services

Our clinical services are delivered via live video telehealth. Audio-only consultations are not available at this time. If you have accessibility concerns related to telehealth participation, please contact us before booking so we can discuss available accommodations.

Feedback

We welcome your feedback on the accessibility of this website and our services. Please contact us by emailing care@optimizecognition.com.